The Semco Style 5 Principles to transform the way we work
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Asking Why In The Beginning, Middle And The End

– Starting with Why is the Key to Longevity

If we have a signal strategy that forms the bedrock for all our
practices, it may be to simply ask “Why?” 
– Ricardo Semler


What

Encouraging all stakeholders to question and challenge everything the company does, by asking why all the time, any day, every day, and always three times in row. A deeper why. A challenging why. A disruptive why.

 

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