The Semco Style 5 Principles to transform the way we work
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Write, Erase And Rewrite Rules

Our constitution is of course not written; it just conceptually encompasses the basic values and culture that are currently in place (and that change with time) – Ricardo Semler

In a Nutshell

When organizations scale, processes and rules are their best friends: They help standardize how things should be done so that the business can run without stumbling often. The rules were originally meant to break down complex tasks and make it possible for anyone to get into the thick of things at anytime.

However, people often confuse rules for being rigid routines that cannot be modified once set. But, in reality, rules need to be flexible enough to accommodate evolutions in technology, the market and customer needs.

Although no company explicitly forces employees to follow every rule, there’s an underlying current of coercion when such rules are painted on the office walls. They act like constant reminders to people to never cross the line; to never look beyond what’s already set; and to never experiment, innovate or grow.





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