Você tá Louco | Are You Out Of Your Mind?
– Generating radical ideas to seed innovation
People have a reservoir of talent worth discovering. They just have to be given the opportunity to discover it in themselves
In a Nutshell
When a company fails to innovate, it’s quite easy to assume they failed because of a lack of ideas or creativity. While this might be somewhat true, it’s not a case of lack of ideas. Ideas, in reality, can be easily found but companies lack in innovation because they have a listening problem.
In typical, hierarchical organizations, idea generation is the remit of higher management, or teams set up for the said purpose. When approached in this fashion, the company’s potential for innovation gets seriously limited. And, company leaders will never hear about the game changing idea of someone working on the production line.
Now imagine this: A platform of innovation created for everyone. When companies stop fussing about who’s allowed to innovate or come up with the next big idea, there will be no dearth of radical ideas that were just waiting to be discovered.
However, this platform or meeting space can be nothing formal or official. It should be something that is truly dedicated to discovering and discussing radically innovative ideas. It needs to be a sacred space where people cannot be allowed to talk shop. But they’re allowed to cook up the most crazy, outlandish ideas without fear of judgement. The more people react with incredulity and disbelief, the better the idea.