Asking Why In The Beginning, Middle And The End
– Starting with Why is the Key to Longevity
If we have a signal strategy that forms the bedrock for all our
practices, it may be to simply ask “Why?”
Encouraging all stakeholders to question and challenge everything the company does, by asking why all the time, any day, every day, and always three times in row. A deeper why. A challenging why. A disruptive why.