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Leverage The Power Of Titles

After all titles are still valued in the external world

Semco’s most precious asset is the wisdom of its workforce, and our success grows out of our employees’ success – Ricardo Semler

In a Nutshell

Job titles don’t occupy much space – whether they’re on a business card or an email signature, a name plaque or someone’s LinkedIn profile. However, they have a tremendous impact on the identity of a person, what they can do and what the world around them expects from them. Though businesses are increasingly embracing alternative management practices, top-level management positions and C-suite titles continue to be coveted and hard-won.

Those few words, that describe what a person does, have an enormous effect on their egos, their job satisfaction and overall purpose in life. Simply put, titles are short, albeit powerful, identities that people chisel for themselves over years spent climbing the corporate ladder. But titles aren’t equally made and neither are they equally efficient. Generally speaking, the efficiency of something – both tangible and intangible, is contingent upon not just its capacity to get things done, but also upon how quickly it can get results. In that sense, traditional C-suite titles are obviously more efficient than titles that’re several rungs below on the corporate ladder.

For instance, an email from the Director of Marketing is more likely to be read and responded to, than an email sent out by an analyst or an intern in the marketing department. Even if the contents of both emails are the same, it’s the more impressive title that evokes a response. Now imagine a world where it’s okay to (sensibly) use different titles to open doors and create new opportunities. Sounds impossible? Hear us out.



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